Writing

Skillset: AP Style, Copywriting, HTML/CSS, Keyword Research, Long-form Writing, Research, Technical Writing, SEO Content Writing, Wireframing

Long-form Content

This content is created to not only educate the reader but also position the brand as an expert in its industry. This passive approach resonates subconsciously for the consumer and increases brand awareness. Most of my long-form content examples can also be categorized as "How-to Guides".

How to clean a fuel tank and protect your newly installed fuel pump

Making sense of your sensors series: MAP sensor

What's wrong with my fuel gauge? Diagnosing a bad fuel sending unit

Making sense of your sensors series: DPF differential pressure sensor

Copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing, ultimately to persuade a person or group to take a particular action. These long-form copywriting examples were used to support different digital marketing campaigns, then later broken into bite-sized content for social media, email newsletters, and blog-type articles.

8 first-to-market product launches across a 2 week time period

End of the year wrap up on 2020 first-to-market digital content

Much more than a fuel pump campaign: Part 1 of 3

Much more than a fuel pump campaign: Part 3 of 3

Product Pages

The company needed brand new product pages for a whole new portfolio. Although the product was highly technical and something I was very unfamiliar with, I created the content using various outdated sell sheets, technical documents, and online research. I then worked with product experts from various internal teams to review and validate the information.

Product Page 1

Product Page 2

Product Page 3

Product Page 4

PR and Editorial Content

The purpose of PR content is to gain positive exposure or get a message across to the public. Editorial content is anything published in print or on the Internet that is designed to inform, educate or entertain and is not created to attempt to sell something at first glance.

Executive Interview

First-to-Market Press Release

Editorial Article

Program Expansion Press Release

Email Newsletters

Email newsletter content is either long-form content reworked into a bit-sized copy or short-form content written specifically for the target audience. Topics usually include company news, events, market trends, and technical tips. I have experience writing for global as well as region-specific audiences.

Regional Customer Newsletter

Global Market Trends