Design
Skillset: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Content Writing
Marketing & Advertising
Advertisements and Pitch Points
The main design elements for the advertisement were created by an outside agency then later adapted by the brand design manager for an ad campaign. Here are examples of how I adapted the artwork to fit US standard paper while also adjusting the copy to reflect the North American product lines.
The pitch points were also created by the brand design manager, which again I later adapted for the North American market. The copy was adjusted to highlight the regional team's unique selling proposition in the local market.
Brochures and Sell Sheets
The overall design of the brochure is dictated by the brand guidelines and the brand design manager. Here are examples showing how I adapted the design to the North American market while keeping with brand guidelines. The copy was adjusted to highlight the regional team's unique selling proposition in the local market.
DT-21-114-E_NA-Sell-Sheet_8.5x11_FC02-Cleaning-Wand.pdfDT-21-113-E_NA-Sell-Sheet_8.5x11_Ford-6.0L-EGR.pdfDT-21-121-E_NA-Warranty-Chart_11x8.5_Fuel-Pump-compressed.pdfInfographics
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Here are examples of infographics I created as visual storytelling elements to optimize my long-form content.
